Social Media, Engagement & Going “Viral”

Facts to Know About Social Media

1 in every 4 people use social media & it has been growing steadily:
2012: 1.47 billion social media users worldwide
2013: 1.73 billion social media users worldwide
by 2017: 2.55 billion social media users worldwide

5.2 hours worldwide average time spent on social media

Best Time to Tweet and Post on Facebook

The Science of Social Timing Part 1: Social Networks & Part 2: Blogging

Blogging and Creating Digital Content (from here)

Users often leave Web pages in 10-20 seconds, but pages with a clear value proposition can hold people’s attention for much longer because visit-durations follow a negative Weibull distribution:

If the Web page survives this first — extremely harsh — 10-second judgment, users will look around a bit. However, they’re still highly likely to leave during the subsequent 20 seconds of their visit. Only after people have stayed on a page for about 30 seconds does the curve become relatively flat. People continue to leave every second, but at a much slower rate than during the first 30 seconds.

3 Simple Ways To Engage Your Readers And Keep Them Reading (er…scanning)

Videos and Going Viral (from here)

Create short, high-quality videos.
Your video does not need to longer than two to three minutes at the max. Shorter videos shot with a high-quality camera result in the most views, links, and comments. And, remember to choose a high-resolution thumbnail image to characterize your video in the search results.

Place keywords in your video’s title and description.
Search engines don’t have the ability to read video content, so it is up to you to tell the engines (and the viewers) what is contained in your video. Write a short, precise description of your video using the keyword terms most likely used by your viewers.

Become you own salesperson.
Promote your video through your Facebook, Twitter, and other social network channels. Have your friends and followers comment on your videos. Linking your video to your Facebook and Twitter accounts will result in others linking to your video. All of these promotion efforts will increase your video’s search engine rankings.

Make it easy for others to do the work.
Your settings on YouTube should allow your viewers to vote, comment, rate, and embed your video on their sites. I am always amazed at the number of people who go to the trouble of creating a video and then work against themselves by limiting viewer access.

Ten Ways to Make Your Video Go Viral

Resources to Keep Track of your Work


Twitter Analytics

WordPress Analytics

YouTube Analytics


About Manuel Betancourt

Manuel is a New York City-based writer, editor, and critical thinker. He's a pop culture enthusiast and an eternal Buffy fan. His work has appeared in Film Comment,, Backstage Magazine, Vice, INTO,, Los Angeles Review of Books, and Catapult, among others. He's a regular contributor to Remezcla and Electric Literature. | @bmanuel
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