Trailer Reactions

Blog Assignment: To react to a trailer of your own choosing.

Jay wrote a post on Godzilla (2014) and enjoyed the fact that the monster was left outside the frame for most of the trailer, crucially leaving out the main attraction for the film itself (and/or its next trailer).

Kat looked at the upcoming Transcendence (2014) and points out how heavily the trailer (and your own response to it) depends on Johnny Depp’s marketability and the sci-fi tone of the film.

The trailer for Back in the Day (2014) left Victoria reflecting on her own past experiences, diagnosing the way trailers want to make us feel emotional connections to the larger themes of the films they market.

Lana del Rey’s haunting cover of Sleeping Beauty‘s “Once Upon a Dream” and Angelina’s cheekbones caught Pete’s attention in the trailer for Maleficent (2014), even if the plot of the story (from the 1959 Disney film) eluded him throughout.

Ahmed watched the trailer for the upcoming sequel 22 Jump Street (2014) and was unimpressed even though he enjoyed Channing Tatum and Jonah Hill’s first outing as Schmidt and Jenko.

In remembering her first glimpse of The Hunger Games (2012) trailer, Julia puts into words the excitement that a strong trailer based on a popular brand (in this case Suzanne Collins’ books) can elicit.

Jocelyn tells us about how her love of Seth Rogen makes her disregard the way the trailer for Neighbors (2014) might give out the best bits in the movie.

In discussing The Monuments Men (2014) trailer, Dhruv points us to the way trailers sometimes work on stressing specific images (in this case burning artwork) to impress upon audiences the main narrative point of the film in question.

In her post on the trailer for American Hustle (2013), Natalie runs us through the various emotions that she experienced as she caught David O. Russell’s newest film’s marketing.

Nida did a play by play of the trailer for Spike Jonze’s newest film Her (2013) and noticed the warm cinematography that makes Los Angeles looks so sun-dappled in this futuristic love story, and points out the trailer’s penchant for zeroing in on non-plot centered images.

Elan looks back at the trailer for Marvel’s Iron Man (2008) which kicked off the company’s successful run at the box office for the past five years, pointing out the way it served its fans while amping up the comedy and action to lure non-fans.

[Updated with Alex’s response]

Alex looked at the Captain America: Winter Soldier (2014) trailer and rightly points out the way the trailer successfully sums up the film’s moral quandary in the short conversation featured (“This isn’t freedom, this is fear!”).


About Manuel Betancourt

Manuel is a New York City-based writer, editor, and critical thinker. He's a pop culture enthusiast and an eternal Buffy fan. His work has appeared in Film Comment,, Backstage Magazine, Vice, INTO,, Los Angeles Review of Books, and Catapult, among others. He's a regular contributor to Remezcla and Electric Literature. | @bmanuel
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